The hottest trend men can flaunt this season is the geography teacher look. The trend has come as a shocker with numerous people including celebrities swearing by clothes that personify geek-chic.

Sales of outfits like tweed blazers with elbow patches, geeky sweaters in darker shades and corduroy trousers, typical of a teacher’s ensemble, have been skyrocketing. The trend has made numerous runway appearances during shows by iconic brands like Prada and Burberry.

“Sit up at the back and pay attention – Geography teacher chic seems to be the main driving force for sales over the past few months,” Lizzie Singleton, spokesperson for Debenhams, an international, multi-channel brand told in a press statement. “After decades of being regarded as the epitome of frump, this unique dress sense has suddenly shot to the top of the class.”