The Body Shop has appointed British singer/songwriter Leona Lewis as its new brand activist, Feb 28.
Lewis has joined the brand's campaign with an NGO, Cruelty Free International, and the duo will work to raise awareness against animal testing for cosmetics.
Testing cosmetics on animals will be officially banned by EU, March 11.
"I'm passionate about beauty and I'm all about animal rights," Digital Spy quoted Lewis. "As a result, I'm really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit!"
In addition, the songstress will also launch her own limited edition collection for the brand, which will be 100 percent vegetarian. The "Limited Edition Collection by Leona Lewis" will offer cosmetics in trendy shades as well as fragrances. The products will come in cute deer motif packaging and will hit shelves next month.
To celebrate the collaboration as well as her collection, the 27-year-old Briton will hold a gig on March 26, which will be streamed live on the official Facebook page of The Body Shop.
A vegetarian since the age of 12, the singer is very excited about the partnership. She has always been vocal about her love for animals and works actively to aid the Hopefield Animal Sanctuary in Brent Field.
Lewis is also a supporter of World Society for the Protection of Animals and was named PETA's Sexiest Vegetarian and Person of the Year in 2008. She also won the title of Europe's Sexiest Vegetarian in 2009.