MAC Cosmetics is set to sponsor the MADE's Fashion Week at Hotel Salomon de Rothschild, Paris Feb. 26 - March 5. This will be the cosmetic giant's first time as the sponsor of the event though it has partnered eight consecutive seasons of MADE's Fashion Week New York.
"We are excited to be able to take our partnership with MADE to Paris Fashion Week this season, supporting a talented group of European designers," stated John Demsey , group president, the Estee Lauder Companies. "M.A.C Cosmetics is committed to the industry on a global level and it is programs such as these that speak to M.A.C's philosophy of fostering new talent in beauty, fashion and culture."
As a founding partner of MADE's Fashion Week, MAC Cosmetics will sponsor over 55 shows and presentations and will provide backstage support to designers like Gareth Pugh, Nicolas Andreas Taralis, Piece D'Anarchive, En Noir and Yang Li.
The MADE Fashion Week offers an opportunity to budding designers to showcase their collections to buyers and to the media worldwide. Not just in the field of fashion, MADE also encourages new and promising talents in the field of music, beauty, art and pop culture.
Adding another feather to its cap, MAC Cosmetics has also collaborated with singing sensation Rihanna to unveil a multiple color collection, "RiRi [Hearts] MAC"
The collection will offer patrons a signature red lipstick called RiRi Woo that will go on sale in May, according to WWD. The brand also plans to launch a pop up shop carrying RiRi Woo and other MAC products during the New York leg of the singer's Diamonds tour.
Other products in the line include eye shadows, lipcolors, blush and false lashes along with a holiday collection slated for year-end roll out.
See Now: 100 Most Beautiful Women In The World
© 2018 BeautyWorldNews.com All rights reserved. Do not reproduce without permission.