Sally Hansen Cosmetics has launched the “I [Heart] Nail Art" campaign, Feb 21, that challenges participants to create original nail art designs and win prizes.

During the five month campaign, participants will be given an opportunity to create quirky nail art designs based on monthly themes using Sally Hansen’s wide variety of colors. Participants can express their creativity and individuality through vibrant, vivid, bold nails and flaunt their skills with the I Heart Nail Art Contest.

Each month, Sally Hansen will post a new nail art theme on Facebook and encourage fans to post photos of their creative, intricate and original nail art looks for a chance to win.

Monthly winners will be entitled to recieve $500 dollars and also win a trip to New York City where they will participate in the I Heart Nail Art Grand Finale. During this finale the monthly winners will be up against each other to create nail art looks on the spot.

The contest will be judged by Sally Hansen’s celebrity manicurist Tracylee along with a panel of experts in fashion, beauty and nail art enthusiasts.

The grand prize winner will earn the title of Sally Hansen Nail Art Sweetheart and win $2000 and will also be featured on Sally Hansen’s promotional materials, showcasing her nail art.

Tracylee herself is a big fan of nail art and is looking forward to learning new designs and techniques. “I constantly take inspiration from fashion, architecture, events and pop culture in creating my nail art,” she notes. . “I’m so excited to see the kind of creative submissions we get and find new inspiration in my own work.”

People can enter the contest through Sally Hansen’s Facebook page as well as its  Twitter and Instagram accounts.