Actress Eva Mendes and style retailer New York & Company have announced a partnership to create a co-branded seasonal capsule collection, Feb 12. The collection will hit shelves in New York & Company stores nationwide and online beginning Fall '13.
“I am excited to partner with New York & Company on my first-ever ready-to-wear collection. As a retailer, New York & Company is focused on delivering affordable fashion with the energy, excitement and style of New York City, and I'm thrilled to collaborate with the design team to infuse my personal style and aesthetic into this core direction,” said Mendes. “We've already begun work on the collection and the creative energy of the whole team is fantastic. I can't wait to launch the Fall line and to help women across America feel empowered, glamorous and confident in the way they're dressed.”
The yet to be named label will carry apparel and accessories inspired by Mendes' personal style and red carpet looks. The actress and NY&C aim to design merchandise that can easily be taken from day to evening and are also functional and chic.
The duo plan to unveil brand new merchandise four times a year in tune with the seasons and they will be keeping in mind NY&C's ideals of affordable-fashion pricing. Mendes and NY&C also plan to develop an ad campaign featuring Mendes wearing her designs.
“Eva has immense appeal among women today and she exemplifies modern empowering style. We are thrilled to collaborate with such a fabulous actress, humanitarian and style icon on this new label and overall initiative to expand our offering for shoppers," said Greg Scott , CEO of NY&C. “Our mission as a retailer is to help women look great and feel good by delivering fashion-right modern apparel for the workplace. This collaboration with Eva and the forthcoming collections help us achieve that mission, as well as expand into evening solutions that leverage Eva's stunning red carpet influences.”