Star of "The Expendables" franchise, Randy Couture has announced the expansion of his brand empire with a premier men's signature cologne, Xtreme Couture, Jan. 31. The actor's brand is well known and respected in the market and with this cologne he makes an official entry into accessories.

Couture worked closely with his design team to create his custom detailed bottle, which visibly features the unique elements of Couture's legacy. Crafted by the finest perfumeries in France, the scent opens with a clean and fresh citrus accord. It continues to mesmerize with energetic and lively middle notes of peppercorn and ginger. The base notes of warm musk blended with creamy sandalwood and sensual amber, lend the fragrance a masculine charm

"With a successful fashion clothing line under the Xtreme Couture brand, it seemed natural to segue into the fragrance arena," the 49-year-old actor said. "It is my vision to grow the Xtreme Couture brand and my passion is to see this signature fragrance be enjoyed by my fans and today's modern man who wants to wear a quality luxury scent."

Couture, a believer of the mantra "The Best Never Rest" also founded the Xtreme Couture G.I. Foundation, a non-profit organization aimed at helping wounded and in need veterans returning home. The actor will donate a portion of proceeds from the sale of the Xtreme Couture Fragrance to this foundation to help benefit the U.S.troops

 Couture also owns a MMA Fitness Facility, XCAP Sports Nutrition  and is an apparel partner with Affliction

The Xtreme Couture cologne is available online and retails at $49.99 for 100 ml.