ScentWorld has announced that it would celebrate two fragrances, one inspired by New York City called "Resilience" and another inspired by the tri-state area called "The Scent of Departure NYC." The brand will celebrate these fragrances during the opening night of the ScentWorld 2013 at the Welcome Reception and SMItty Gala Award ceremonies, at the Marriott Downtown in New York City. The ScentWorld 2013 conference is to be held from Feb. 6 - 8.
Created by Steven Claisse , the corporate senior vice president of creative development and senior perfumer at Belmay, "Resilience" has been inspired from the charm of New York, its vibrant and exciting life and its skyscrapers. New York's character and allure is endless," Claisse describes.
"ScentWorld 'Scent of Resilience' symbolizes the strength, optimism and sense of community of New York and surrounding areas, in the face and aftermath of Hurricane Sandy," said Caroline Pieper-Vogt , president of ScentWorld, LLC.
The "Scent of Departure NYC," features striking notes of apple and is fresh and crisp. "The Scent of Departure NYC takes you on a trip into Gotham's greenest parks and brightest streets," said.Gerald Ghislain, creator of the perfume. "It is the essence of New York City in a bottle."
The three day ScentWorld event attracts a lot of fragrance manufactures and this year it will be attended by Stephanie Winston Wolkoff , president and CEO of SWW Creative, Susan Henshaw Jones , director of The Museum of the City of New York and South Street Seaport Museum and New York State Senator Liz Krueger.
"We are delighted to welcome such esteemed and accomplished professionals, who have done so much for New York, to support us in recognizing the undeniable spirit of New York and the scents that capture its unique essence," stated Pieper-Vogt.
