RUSK has once again succeeded in gaining prime position as the official presenting sponsor of Nolcha Fashion Week, New York that is scheduled Feb. 11-14, 2013. RUSK and Nolcha had teamed up for the first time in September 2012 and introduced a fresh approach to the fashion week.

"We're ecstatic to have RUSK on board as our presenting sponsor again this season," says Kerry Bannigan , CEO of Nolcha. "Their vision really helps us to bring our designers' presentations to life."

Nolcha Fashion Week has been called as a "hot incubator of new fashion design talent," by the Forbes magazine and this season too, the duo look forward to setting new trends.

"RUSK is thrilled to take part in Nolcha Fashion Week again! We have a passionate team of haircare artists that share the same values of creativity and individuality that Nolcha does," noted Heather Simmons, vice president of RUSK marketing and education. "We are so excited to return to Pier 59 for this truly inspired collaboration of the RUSK creative stylists and Nolcha's independent designers."

The RUSK team will use the brand's famed and effective hairstyling products and tools backstage to create runway looks for the event. Artistic director Gerard Caruso will also create a signature RUSK look that will dominate the evening runway show. This will allow the team to test new waters when it comes to creative expression through hair design.

Nolcha Fashion Week is an event that showcases and promotes budding and independent designers through runway shows during the New York Fashion Week and helps them build contacts and get noticed by the press, retailers and stylists in the industry.