Marie and Kelly Gray of up-scale fashion brand "St.John," have launched a new fashion label named "Grayse." 

The new casual luxury collection will be sold in upscale retail stores Neiman Marcus and Saks Fifth Avenue, with items priced between $200 to $1,100, according to WWD. 

St. John, an upscale fashion brand specializing in women's knitwear. classic styling and extensive primary colors was founded by Robert and Marie Gray in 1962. The casual luxury brand had many celebrity faces including Gisele Bündchen, Angelina Jolie and Karen Elson.