Oscar de la Renta Launches "Something Blue" third fragrance from the brand, targeting would be brides
The fashion designer known for dressing many famous women, especially Jacqueline Kennedy is now venturing into his third women's fragrance. The Oscar de la Renta label launched the fragrance "Something Blue," inspired by "Calvin Klein's Eternity," according to WWD.
"We wanted to go beyond bridal. We wanted it to be a lifestyle [fragrance]," Michele de Bourdon, Senior vice president of sales and marketing of fragrance. Alexander Bolen chimed in saying, "Bridal is such an important business for us' this is a natural," adding "What we want to do with our fragrance business - the way we want to stand out - is to tie back to our fashion. Oscar de la Renta styles are renown for wedding dresses.