Adam Levine and Nicki Minaj have announced their new business contract with Sears Holdings. Both the musicians are set to launch a multi-department lifestyle brand in collaboration with ShopYourWay.com, a social shopping platform and Kmart, respectively.
Levine and Minaj will both develop apparel and accessories collections that will be available exclusively on ShopYourWay.com and at select Kmart locations, 2013 onwards.
"We are thrilled to align Kmart and SHOP YOUR WAY with two of America's superstars," said Imran Jooma , executive vice president and president of marketing and online at Sears Holdings. "We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise."
Merchandise by Levine is expected to strongly reflect the "Maroon 5" front man's personal rocker style. Levine is often seen dressed down in slim fit jeans and converse teamed with t-shirts that show off his artistic tattoos. He also sports classic leather jackets, button-down shirts and wayfarer shades. Levine is also a delight to watch on the red carpet as he is always impeccably dressed in classy suits.
"Partnering with SHOP YOUR WAY to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection," Levine said.
While we are surely looking forward to the collection by Levine, we aren’t sure whether to be excited or skeptical about Minaj’s collection. The singer has flaunted some of the most quirky as well as outrageous styles over the years and it’s not exactly rocket science to imagine what her collection will be like. It has also been said that the singers' collections will reflect their distinct individual style and creativity.
But Minaj is clearly thrilled at this opportunity. “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.,” Minaj commented.
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