Fiat 500L Ad Targeting Moms Goes Viral

New Fiat 500L Ad goes viral, becoming an instant hit, with over 2.2 million views in just a few weeks. The Ad features a British mom rapping about her 'babies' her two children, 'hoes' well just a hose in her back seat, and 'bitches' are her two dogs. sexy handbag traded for snot stained sack, trading work to home. Portraying the daily life Mother'hood' another hood once your in the club you're in for good, targets new mothers with a different from of advertisement a new change from the same old ads targeting hip, young, singles. 

The ad with over 2.26 million views gathered many supporting comments from mothers on social media:
"What a great rap!!!!! For once the truth about the joys of motherhood!," "That was Feckin awesome!!!! I love it!!!!!!!," "Love it and proud to be part of motherhood!," "my kids are pretty old now but I watched this again today and it really makes me smile."

The viral 3 minute video with the caption "Word to all the mothers out there. This one goes out to you..." was intended to put a smile on mothers' faces, according to Fiat UK marketing director Elena Benardelli, to DailyMail. "We wanted to connect with our target audience, starting with young mums, in a way that demonstrated our understanding of the challenges they face balancing motherhood with their desire to keep hold of their pre-children identity," said Bernardelli. Fiat wanted to show an ad embracing the new life stages for moms everywhere. 

 

Fiat 500L joins Fiat 500c which was given highest highway mpg rating ever by an electric vehicle in the United States, by the Environmental Protection Agency (EPA). The 500 line electric car is estimated to get 87 miles when fully charged, overtaking all other electric vehicles in the market. The powertrain 111 horsepower/83kw, can be charged in 4 hours with 240 volt switch. 500e comes with slick new 'exterior enhancement' designs which makes it not only power efficient but is aerodynamic as well.

"The FIAT brand is about unique Italian style, fuel efficiency and great value. Now we have taken a page from our own playbook to change the expectations of what an electric vehicle can be. Our environmentally sexy Fiat 500e offers a design proposition like no other," said Tim Kuniski Fiat North America's head in a press statement. 

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