"The Face" modeling reality show with team leaders Naomi Campbell, Coco Rocha and Karolina Kurkova will launch February, 2013 on the Oxygen network. 

The network revealed 24 contestants who will compete for a chance to become the face of Ulta beauty. The contestants will be divided into teams lead by Karolina Kurkova, Czech model and Victoria's Secret Angel, and is among one of the world top earning models. Coco Rocha, Canadian fashion model in covers of many top fashion magazines including Vogue, W, Harper's Bazaar and became the first high fashion model to have more than 1 million followers on the social media platform. Naomi Campbell,  42 year-old iconic super model and is among the top three most recognizable face of modeling.  

The competitors come from diverse range of society from working models, pageant queens, project runway models and  exotic beauties from Ukraine.

The new show will compete with "America's Next Top model," but with a different format similar to the reality show "The Voice,"  with contestant coached by iconic super models.  The iconic supermodels have the opportunity to make a life-changing transformation with access to real clients, national brands and top fashion magazine including W magazine.  Mentorships include industry leading photographer Patrick Demarchelier, celebrities Amare Stoudemire and  talk show host Wendy Williams.

In the  recent Oxygen network trailer Naomi Cambell is overheard saying 'I'm very disappointed in your choice, Karolina. All I'm going to tell you is that it's game on from now on.'

Viewers can follow 'The Face' contestants through social media, twitter , The first episode will launch February 12th.