Avon launches its first ever makeup mavens video contest, open exclusively to Avon representatives nation wide. So far more than 600 how-to beauty videos have been submitted by representatives. The selected video winner will be crowed as makeup mavens and will serve as Avon Color Brand Ambassadors through 2013.
"Our Avon Representatives are extremely passion and savvy about beauty," said Lily DeStefano, V.P of Beauty Marketing for Avon North American, adding, "We're so excited to see them share their expertise with the online community."
The Avon Makeup Mavens contest starts today Dec 5- Dec 11, 2012 where consumers can vote for their favorite beauty how-to videos from 60 semi-finalist via Avon Youtube Channel.
Along with the consumer voting, judges will determine the four regional Makeup Maven finalist. All the semi-finalist will travel to New York City to participate inn a makeup master class with Avon celebrity makeup artist Paul Innis, celebrated makeup artist and innovator in the cosmetics industry.
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