Russell Simmons global hip-hop business mogul announce the launch of "greenROKS Ventures" multi-media youth entertainment portal.

Media, fashion entertainment mogul created the platform to launch first series of pre-teen mobile games. The "greenROKS Venture" purpose is to build projects including mobile and tablet games and video that engage entertain while educating youth on various topics from: health, environment, social matters.

"Entertainment is what resonates quickest with youth, which today means online and mobile activities and will continue to be the driving force to reach youth world wide," said Simmons, to the press.

Russell Simmons created Hip-Hop label Def Jam and clothing fashion lines Phat Farm, Argyleculture and American Classics. Forbes Magazine recently named him one of "Hollywood's Most Influential Celebrities." USA. Simmons is recognized globally for his influence and entrepreneurial approach to both business and philanthropy.

The first release of greenROKS Venture "Mission G-ROK" in spring 2013 will "allow kids to exercise their creative muscles by combining storytelling, music, math and science." GreenROKS Ventures will include webisodes, television, theatre and more in the future.