BEAUTY

One Direction Debut New Fragrance

One Direction debut new fragrance in partnership with Olivann Beauty Luxury Fragrance. Olivann beauty will support the fragrance launch in 2013 with marketing and distribution of the One Direction Fragrance.

"As a band, we have been discussing making a fragrance for our fans for quite a while so we're really excited to finally have this opportunity. We've been working away on this and we're very proud of the way it has turned out. We really can't wait to hear what our fans think," says Niall Horan from One Direction.

One Direction a English-Irish boy band with members Niall Horan, Zayn Malik, Liam Payne, Harry Styles and Louis Tomlinson is one of the most popular music boy bands and became an international hit winning Teen Choice awards, MTV Music Awards, and BRIT Award with their chart toping songs "What Makes You Beautiful" and "Live While We're Young."

"The band is incredibly passionate about this project and has been closely involved in the creation of the scent, the packaging and bottle design, and the name itself. The name of the fragrance is still confidential, but more news will be revealed in early 2013," states One Direction's Manager, Will Bloomfield, of Modest! Management.

Olivann has worked with luxury brands Prada, Dior, Givenchy, Nautica and Nina Ricci. The new partnership with One Direction will expand the new brand fragrance globally. Details of the new One Direction Fragrance scent has not been divulged but will be released soon.

"We are thrilled to partner with One Direction, one of the biggest names in the entertainment industry. This is a true partnership in both scope of products we will develop together and term," said Olivann CEO Eugene Melnyk.

"The band's success and ability to connect with their fans is inspiring. This project will focus on these fans, helping them create a greater connection with the band through the fragrance," said Dana Kline Olivann Beauty's President. 

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