The Gc brand known for its classic timepieces is celebrating its 15th anniversary with the launch of a new SMART LUXURY advertising campaign in black and white. The ad campaign exemplifies the very essence of the brand and the philosophy of its founder. The ad imagery emphasizes the brand's tagline, "Timeless - Passionate - Swiss-Made".

The SMART LUXURY ad campaign is shot by Pino Gomes, a talented young Brazilian-born photographer and the new campaign will launch exclusively in the December 2012 issue of the Wall Street Journal Magazine.

Rolling out worldwide in 2013, the campaign celebrates success and personal achievements. Each watch is a reflection of smart luxury and for people who enjoy it.

Gc was founded 15 years ago by Paul Marciano, visionary founder of the GUESS fashion empire, when he decided to create a Swiss made brand of fine quality and striking European design accessible to consumers who look for design, quality, and value. Since then Gc has grown with every step and is now a well established brand with over 30 boutiques in major cities across the globe.

The brand carries five collections;
The Sport Chic Collection features a range of timepieces for all the adventurous souls who seek thrill and excitement without compromising on the style or quality. Men's watches in this collection come in trendy and chic designs while women's watches though delicate to look at are tough and stylish.

The Classic Collection features a range of retro timepieces that carry a sense of royalty and an air of elegance and remind of the times when the elite traveled in lavish carriages and attended high teas.

As the name suggests, the Glam Chic Collection is elegant and glamorous and has timepieces that bring an ensemble together adding a fine quality to it. With simple chic designs and patterns, these timepieces are bound to be treasured by customers.

The Precious Collection is studded with diamonds and precious stones and its intricate designs are stunning.

The special Edition Collection carries a range of mechanical timepieces that bring together traditional craftsmanship with modern designs.