Television personality Mark Wright has launched a new line of his and her fragrances at the Soho Sanctum Hotel, Nov. 22. Not wanting to fade away as just a former TV star, "The Only Way is Essex" actor wants to leave a strong and fragrant mark on his fans. Choosing to launch their own line of fragrances, jewelry and clothing is one of the most common roads that celebs take to continue shining, and hence Wright's new venture doesn't come as a surprise.

The perfumes titled MR. WRIGHT and MRS. WRIGHT were launched by the actor in the presence of his parents, Carol Wright and Mark Wright Senior. Surprisingly, not many people were present to celebrate the day with Wright. Even his sister Jessica missed the launch. But this did not stop him from beaming excitedly throughout the event considering this is the first time Wright has made a foray into this field. Just before the event, he took to Twitter and expressed his joy "And I'm ready !! Here we go !! Mr Wright & Mrs Wright #excited !!!!"

MRS.WRIGHT plays on an intricate floral, fruity fragrance with top notes of lemon, peach, apple and grapefruit combined with heart notes of jasmine and base notes of amber and musk. It is priced at $14.99 for 50 ml.

Both the bottles are exquisitely designed with masculine cuts and angles for MR. WRIGHT and an aura of femininity surrounds MRS. WRIGHT.

The 25-year-old looked dapper for the occasion dressed in a neat and perfect black suit with a slim black tie. The lapels of his blazer that were in satin complimented the suit perfectly. His parents too were fittingly dressed for the occasion and proudly posed with him for the cameras.