Selena will work with NEO to design and develop seasonal ranges beginning Fall/Winter 2013. She will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail and outdoor campaigns to debut in February 2013. She will identify her favorite pieces, the first of many opportunities for Selena to communicate her personal style with fans.

"It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself," Gomez said. "This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves."

Gomez seems to be the perfect choice for the teen brand due to the kind of fan base she has. Her style has often been appreciated by fans and critics alike and the young singer has confidently flaunted some awesome attitude and ensembles on the red carpet.

"Selena showed how much these traits express her own playful and fun personality by 'high jinxing' Los Angeles. Teens everywhere admire her natural and enduring sense of fashion and style as well as her compelling charisma and warmth. We are thrilled to have Selena help us spread the spirit of adidas NEO Label worldwide and celebrate the power of self-expression through designing her own collections with us," says Hermann Deininger, chief marketing officer adidas brand.

Gomez's association with NEO comes just after a month of the brand taking Justin Bieber on board as its style icon. Bieber has signed a two-year contact with the brand that expires at the end of 2014.