“Black Eyed Peas” member Fergie has garnered a lot of appreciation not just for her music or sense of style, but also for her endorsements like the Fergie footwear, her previous fragrances “Outspoken” and “Outspoken Intense”, the nail color, “Fergie” and many more. For the launch of both the fragrances, the singer collaborated with Avon and even now, the brand seems to be her obvious choice.

Taking its partnership with the singer a step further, Avon has announced the launch of Fergie’s new perfume “Viva”, with a special advanced preview on Cyber Monday, months ahead of its February 2013 launch.

“Fergie is such an icon and symbol of strength,” says Lily DeStefano, vice president of Avon North America Beauty. “We wanted to create a fragrance that resonates with women everywhere, and I think we did just that with Viva.”

Featuring enchanting and appealing floral and woody notes, Viva by Fergie symbolizes the confidence and sexiness of the singer, actress, model and style icon. The perfume aims to bring out the fearless woman within, celebrate feminine contrasts and drive her to live outside the boundaries. A sexy, spirited and seductive fragrance, Viva by Fergie epitomizes the strength and independence of its namesake.

When Fergie has such a flawless sense of style and fashion, the fragrance bottle, like the previous ones, is bound to be stylish. The bottle is very feminine when it comes to the lavender color but has very angular and bold cuts on it that symbolize the fearless and seductive female just as the fragrance does.

“My fans are so amazing and loyal, I wanted to do something special for them,” explains Fergie. “I’m so excited to give them the chance to be the very first to try Viva. This fragrance is so meaningful to me, and I’m thrilled to share the scent.”

The highly anticipated fragrance will be available to customers through their Avon representatives on this day only as part of an online exclusive beauty gift set. This limited edition holiday special will feature the full size Viva fragrance, matching shower gel, body lotion, and other Avon beauty products.