After wowing audiences year after year with her quirky and creative designs on the runway and the iconic wrap dress patronized by celebs like Madonna, Diane von Furstenberg has stolen our hearts again. The ace designer has collaborated with evian Natural Spring Water to design a limited edition bottle for the brand.
evian's latest limited edition bottle by Diane von Furstenberg reflects a playful celebration of life and also features the designer's iconic mantra which states, "Water is Life is Love is Life is Water is...," on the bottle in her distinct handwriting. The design has been inspired by Furstenberg’s personal relationship with evian’s brand of water and her own love of life.
Commenting on the new venture, Martin Renaud, president of evian Volvic World said, “Diane von Furstenberg is a globally-recognized pioneer in the fashion industry through her eponymous DVF brand and has also established herself as an icon through her philanthropic ventures and mentorship as president of Council of Fashion Designers of America (CFDA). Her design for evian's latest limited edition bottle symbolizes von Furstenberg's youthful mindset and inspirational way of life, while perfectly embodying evian's Live Young attitude and brand values.”
The bottle design is quite stylish and classy like the designer herself. It not only features her mantra, but also a nice, cute red heart with the DVF logo. The heart adds a nice pop of color to the sleek monochrome bottle.
“I am so excited about this collaboration because I have always loved evian and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me it is all about living life to the fullest and I am so proud to work with evian to spread such an important message," Diane von Furstenberg said.
evian has collaborated with a number of renowned faces like Paul Smith, Jean Paul Gaultier, Christian Lacroix, Issey Miyake and Courrèges, but Furstenberg is the first American and female designer to partner with it.
Printed in organic ink and created exclusively for the evian collaboration, the bottle is composed of 100 percent recyclable packaging and sealed with evian's new screw cap design.
The DVF-designed bottle comes just in time for the 2012 holiday season and will be sold online November onwards at select restaurants and hotels, including Sofitel Luxury Hotels nationwide. The bottle retails at $7.99 a piece.
