The holidays are here, we are all excited and so is jcpenney. The brand has launched its collection for the holiday season. Not just that, it has also added three new designers to its 2012 holiday line-up with limited engagement collections from LULU by Lulu Guinness, Jenny Packham Boudoir and Double Happiness Vivienne Tam.

Each designer brings her unique design aesthetic and personality into the brand through a line of handbags, fashion accessories and exciting gift items.

“We partnered with three leading designers to create unique collections that offer affordable luxury during the holidays,” said Liz Sweney, chief merchant at jcpenney. “Each stayed true to her signature style to ensure every item reflects its namesake brand. The collections range in price from $8 to $65, making each piece accessible to more customers across the country.”

Known for her love of retro glamour and modern chic, British designer Lulu Guinness brings her colorful, cheeky style to LULU by Lulu Guinness. With quirky and unpredictable designs, the collection features handbags and fashion accessories. As of now, LULU by Lulu Guinness will be available for the holiday season but will expand its variety next year with a dedicated shop inside jcpenney.

“I am so thrilled to be working with jcpenney on my new LULU by Lulu Guinness line. The heart of the brand is a fabulous line of unique fun prints that offers American customers a chic but affordable way to dress up any outfit,” said Lulu Guinness, founder and creative director of Lulu Guinness.

While Lulu Guinness brings handbags and fashion accessories, runway designer Jenny Packham brings dresses and gifts perfect for the holiday season. She makes her glamorous presence felt in any woman’s wardrobe through pieces from jewelry boxes and bracelets, to cosmetic bags and coin purses.

For all shoppers who love the ethnic and intricate designs from the east, Vivienne Tam products are a must-have. Double Happiness Vivienne Tam features Tam’s signature dragon print throughout this colorful collection. Featuring items like cosmetic bags, scarves and slippers, Double Happiness Vivienne Tam offers modern style with an air of ethnicity at an affordable price.

Founded in 1902 on the principle “treat others the way you’d like to be treated- Fair and Square”, jcpenney aims to make customers love shopping. It carries a wide range of products for men, women and children, as well as products for home and décor. The products are stylish and practical and with three such popular and creative designers, jcpenny’s collection is sure to be a treat these holidays.