The beauty community has evolved over the years, and for good reasons. Many brands have expanded their product line in response to many users who clamored for inclusivity. This change reflects how these companies listen to the people who make their business a success. It's a baseline expectation that there should be something for everyone. But what does beauty inclusivity mean anyway? It encompasses many factors, but in essence, it refers to diversity in beauty campaigns, thoughtful product development, and a wide range of shades. The growing demand for diversity and inclusivity cannot be ignored.
Skincare Routines Tailored to Different Skin Tones
As we all know, each person has a different skin type and color, and it's essential for these folks to have a product that's easily accessible and works for them.
Deeper skin tones
People with deeper skin tones require products with pigment-safe actives, like niacinamide and Vitamin C, as high melanin results in a high probability of post-inflammatory hyperpigmentation (PIH). It's also harder to spot skin dehydration in melanin-rich individuals, so make sure to use a rich moisturizer.
Medium tones
Most medium-toned individuals tend to have a combination skin type. Balance is the key when selecting which products to use since it must address both oiliness and dryness. Use a gentle cream-gel cleanser to remove that excess oil without stripping moisture. Remember that it's about oil control, not oil removal!
Lighter tones
If you have a lighter-toned skin, there's a possibility that you are extra sensitive to certain ingredients present in many skin care products. As such, it's critical to soothe and protect your skin barrier to avoid any redness or reactive sensitivity. Centella asiatica has been growing in popularity due to its incredible ability to calm irritation and skin redness. Ceramides are also an excellent component that should be added to your beauty arsenal.
A Hairy Situation
There's also a big market and demand for good haircare products that suit all hair types. Having a steady understanding of hair textures and their cultural significance to some users will help brands develop products better. There's already a ton of hair care items for straight or fine hair, yet the same can't be said for kinky hair. Most people with curly or kinky hair typically purchase special products from specific stylists since there is limited availability of these items in the local shops.
In the end, it's truly necessary for consumers to support beauty brands that offer variety. Money doesn't come easy, and we don't want our skin to suffer the consequences of buying the wrong skin or hair product. Do some research and keep yourselves knowledgeable about how these companies manage diversity and user collaboration in order to make an informed decision.
