The holiday season is here and it is all about merriment and joy and sharing of happiness with exchanging gifts – probably the best part. So considering that we all will definitely end up buying a bunch of gifts for Thanksgiving, Christmas and the New Year, why not do it with a difference this year?

According to the American Research Group, an average customer spends about $650 on gifts during the holiday season. Why not spend the same amount, buy the same fabulous and exciting gifts but also support a cause? Why not double the "value" by purchasing socially conscious products?

Join the When in Need of Kindness (WINK) Bags Holiday Conscious Shopper Challenge. The WINK Bags Holiday Conscious Shopper Challenge is a chance to make a huge impact on the world while doing something you would normally do anyway. WINK challenges you to purchase only socially conscious products this holiday season.

The challenge begins today and goes on till Dec. 26 and customers nationwide can be a part of it. The WINK toiletry bag contains fun and fashionable products inside so when one buys a WINK bag, one bag filled with basic toiletries will be donated to The Ronald McDonald House Family Rooms. This charity house that has branches in 52 countries worldwide, works to provide comfort, safety and advocacy in a home-like environment for families with critically ill or injured children who must travel to fulfill their healthcare needs.

WINK, created by a mother who almost lost her three years old son in a drowning accident, aims to look out for families and children in The Ronald McDonald House Family Rooms.

The WINK bag which is a unique and meaningful gift comes at a very affordable price of $25. In monochrome design, the bag is not only stylish and trendy but also is a very practical and useful gift. In Chevron pattern, it is made from Dacron, the fabric most commonly used for sails in sail boats. The fabric is durable, water resistant and wipes off easily. Designed to look like a fabulous fold over clutch, this toiletry bag can even double as a purse.

Life can be hard and we all need some kindness every day. Through this challenge one can put a smile on someone’s face and provide comfort as well as make a fashion statement with these fabulous WINK bags.