A watch is one accessory that can be considered a necessity, an item of comfort, as well as a luxury. It is true that these days, even mobile phones can serve the purpose of a watch, but it definitely does not score the same when it comes to one’s style quotient.
Flaunting a stylish, sophisticated and expensive watch from well-known brands has become a style necessity now. There are watch connoisseurs across the world who have a large collection of watches that they consider a unique and valued treasure. If you are one of those watch fanatics, then this one might just add to your priceless collection.

Swiss watchmaker Tissot has announced the launch of exclusive Madison Square Garden watches during the unveiling of its new lobby clocks in the Arena Box Office. Danica Patrick, who has been the brand’s ambassador for a long time, presented the first watches to Knicks' great Larry Johnson and Rangers legend, Adam Graves. Tissot is the Official Timepiece of Madison Square Garden and two styles of watches were created, featuring a custom case back.

Talking about the event, Greg Economou, executive vice president of corporate sales and solutions for MSG Sports said, “Tissot is a valued partner of Madison Square Garden, and we are excited to have collaborated with them to bring fans an original new watch to help ensure they are on time to see their favorite teams and events at The Garden.”

The Madison Square Garden case backs include two new collections that were launched at the Basel Fair 2012 – the Tissot PRX Sports Chronograph and the Tissot T-Touch Classic. Fans can choose between four models of the Tissot PRX Chronograph or three variations of the Tissot T-Touch Classic.

The watches come in classic designs that are typical to the brand and have features like 100-meter water resistance, and built-in stainless steel and sapphire crystals. The watches have a very regal and chic air, and can be worn with formal attire, as well as paired with casuals for a laid-back look.

“Tissot is excited to continue its partnership with Madison Square Garden and to be able to give fans a quality Swiss timepiece inspired by The World's Most Famous Arena,” stated Francois Thiebaud, Tissot President. “We are honored to be part of Phase II of the transformation of The Garden, which now includes the new Tissot lobby clocks. New Yorkers and visitors can both count on us to provide the time during home games. We will also provide a countdown to any tip-off and face-off, on the outdoor marquees.”

The new timepieces will be available from mid-December exclusively at Madison Square Garden, Macy's Herald Square, as well as online. The four models of Tissot PRX Chronograph will retail from $595-$695 and the three models of Tissot T-Touch Classic are priced at $675-$695.