NYX Cosmetics, the professional makeup line known for offering affordable luxury makeup products, has announced its partnership with Ricky's NYC and Pac Sun. This new alliance will extend NYX's presence in the New York marketplace and will also build on the partnerships NYX maintains with numerous makeup artists and fashion brands.

“Within the last year, NYX Cosmetics has experienced significant, multi-faceted company growth, and we are extremely excited by the continued expansion these new, strategic retail partnerships will afford us,” said Scott Friedman, CEO of NYX Cosmetics. “Our partnership with both of these retailers represents our company's commitment to not only meet the expectations of our current customers, but also introduce the NYX brand to new audiences.”

Earlier this month, NYX launched into all 619 Pac Sun store locations, selling NYX in all three categories of the California-based company’s locations. The products that will be available in the retail stores of Pac Sun include Glam Shadow Stick, Mega Shine Lip Gloss, Super Skinny & Super Fat Eye Marker, Roll on Eye Shimmer, Fabulous Eye Lashes and Studio Liquid Liner, and Liquid Crystal Liner.

In addition, NYX Cosmetics launched into Ricky's NYC Oct.17 and will be sold in 28 storefronts to start with. Ricky’s will be the first major retailer in the heart of New York City to carry the NYX line and will feature products such as The Curve, Roll on Eye Shimmer, Soft Matte Lip Cream and Collection Noir.

“Ricky's is excited to be the premier retailer of NYX cosmetics in NYC,” said Marlyn Roquemore, director of Buying and Product Development, Ricky's NYC. “The brand is a perfect complement to our extensive product range in color and cosmetic accessories.”

NYX Cosmetics is one of the most popular brands of cosmetics and regularly features in various fashion and beauty magazines. Based in Los Angeles, the brand aims to provide the best cosmetics and services in the industry. The brand carries a range of eye shadows, lip colors and gloss, mascara, liners, concealers, cleansers, bronzers, nail polish and many more.

Updated with the latest trends and styles, the brand carries one of the best and most classy collections of cosmetics.