Paris Hilton is phenomenally busy. The mother of two is a fragrance connoisseur, a recording artist and an author. Her recent memoir Paris: The Memoir is even getting the TV treatment. Now you can add skin care mogul to that impressive list as Hilton just launched her new line Parívie.

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The brand kicked things off with The Parívie Limited Kit, a three-piece edit of "everyday essentials." Which promptly sold out. So you'll still have to wait to get your hands on the new formulas. That's Radiant Daily Purifying Cleanser is a gel-to-cream moisturizer that gets rid of impurities and makeup while gently exfoliating. That's Tight Plumping Vitality Serum works instantly and over time to heighten radiance plus reduce the look of fine lines and wrinkles as it firms and tightens. That's Quenched Barrier Support Crème melts into skin, locking in moisture as it bolsters the skin barrier.

More products are on the way. Like That's Smooth Skin-Perfecting Elixir featuring fruit acids and arginine, the coffee extract-containing That's Firm Contouring Neck Treatment and That's Restored Overnight Repair Crème with plenty of skin-loving ingredients. Prices range from $38 to $125.

Head on over to Parívie's website to join the VIP list to be notified of updates, exclusive perks and more.