
South Korea has consistently risen as the heart of the beauty and skincare kingdom, thanks to the significant contributions of the "experts among experts."
In an interview with the magazine Allure, some of the top K-beauty founders such as Peach & Lily's Alicia Yoon, Sokoglam's Charlotte Cho, and more listed the products that they swear by, on top of their faves from their own beauty lines.
Torriden Dive in Low Molecular Hyaluronic Acid Serum
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Retailed for $13 at Amazon, Charlotte Cho, the founder of SokoGlam and Then I Met You brands chose this serum as one of her must-haves. It is helpful to hydrate and cool the skin, on top of improving fine lines.
Clio Superproof Pen Liner
Sarah Lee, Glow Recipe's CEO can't skip this waterproof, thin, and precise pen liner up for grabs at $15 when doing her makeup routine. It is the "No.1 black eyeliner in South Korea," she claimed.
Peach Slices Snail Rescue Purifying Cleanser
Double-cleansing was popularized by K-brands, and among them, Alicia Yoon, the founder and CEO of Peach & Lily also followed this method.
One of the products she uses is a $17 cleanser from Peach Slices. It was infused with snail mucin and squalane needed to deeply moisturize the skin as well as make it supple, clear and glowing.
Beauty of Joseon Daily Relief Sunscreen SPF40
Priced at $18, this sunscreen is a personal pick of Hero Cosmetics' co-founder Ju Rhyu.
"They are lightweight and water-based that they are a joy to apply — and they're affordable," touted Ju.
ROM&ND Blur Fudge Tint
Yanghee Paik, the co-founder of Rae Beauty has a special spot in her bag for this lipstick as she uses it almost every day.
"I use this for a natural finish," explained Paik.
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