
Traackr, an influencer marketing platform has just released the results of its 2024 "Top US Beauty Creators" rankings in four categories; Makeup & Cosmetics, Skincare, Haircare, and Fragrances.
The Top 10 for each field were determined using Traackr's Brand Vitality Score, a metric developed by its Data Science team to measure the ROI on influencer campaigns of different brands.
The scores are collected in three criteria; Visibility, Impact, and Trust, explained Happi.
READ ALSO: Sephora, L'Oréal Paris, More Lead Top 10 Beauty Brands in 2024: Traackr's VIT Scores
Starting in the makeup category, Ariana Grande who garnered 510k VIT ranked first place, while trailing behind her were Kylie Jenner and Kim Kardashian with 486k and 423k VIT, respectively.
Selena Gomez (232k) and Jennifer Lopez completed the top 5, while Mario Dedivanovic (177k), Jeffree Star (136k), Mikayla Nogueira (81.8k), Millie Bobby Brown (72.1k), and Shima Katouzian (71.1k) followed in sixth to tenth place, in sequence.
While Kylie failed to snag the top 1 in the above-mentioned product type, she boasted her strong influence by sitting atop the skincare and fragrance categories with 99.5k and 82.6k VIT in order.
Beyoncé, the owner of Cécred then took first place in the Haircare categories with 122k VIT succeeded by Tessa Peay (76.3k), Anthony Claxton (64k) Kendall Jenner (52.9k), and Taraji P. Henson (39.5k).
Here Are the Top 10 US Influencers With the Highest VIT in Skincare:
- Kylie Jenner (99.5k)
- Paris Hilton (77.7k
- Milky Dew (75.2k)
- Katy Manetta Davis (73.7k)
- Christi Rose (73.6k)
- Hailey Bieber (59.6k)
- Rihanna (57.2k)
- Dr. Muneeb Shah (50.7k)
- Katie Fang (49.5k)
- Victoria Louie (40k)
Here Are the Top 10 US Influencers With the Highest VIT in Fragrance:
- Kylie Jenner (82.6k)
- Bella Hadid (68.9k)
- Jeremy Fragrance(54.3k)
- Lina Noory (46.3k)
- Ariana Grande.(37.2k)
- Lexy (29.6k)
- Paul Fino (27.7k)
- Miley Cyrus (22.5k)
- Taylor Jones (19.5k)
- Noel Thomas (16.2k)
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