Keds announced that the iconic American lifestyle brand has partnered with Grammy winning singer, song-writer Taylor Swift in a multi-year partnership.

Taylor Swift is perfect for Keds brand, she is known for being "America's Sweetheart" and role model with talented performance and style. American Idol Swift is currently the spokes person for Cover Girl Makeup and has her own Enchanted Fragrance line. 

"I'm so excited to be partnering with Keds," said Swift "I've been a fan of Keds for years because they have two of my favorite elements of great style - they're classic and effortless."

The Taylor Swift's Keds brand campaign will include scholarship opportunities, social media initiatives, video content. The brand will encourage young women to share stories of strength, creating a global community of brave girls who inspire and motivate each other.

"Taylor has become an inspiration to millions and a shining example of what can happen when you set your mind to something," said Rick Blackshaw,  Keds Brand President adding, "Keds resonates with bold, unique girls who are brave enough to be themselves - we're committed to helping girls everywhere look great but feel even better." 

The Taylor Swift Keds partnership will kick off with limited edition red Champions, the most iconic Keds sneaker style in commemoration of Swifts "Red" album.