Designer Brian Atwood known for creating luxurious footwear using alternative textures and fabrics opens first flagship store in 655 Madison Avenue New York, New York.  

The new flagship store designed by William Sofield will take up 1500 square feet of retail space and well have the largest selection of Brian Atwood designs. The shopping area will include Brian Atwood designer footwear, handbags, B Brian Atwood contemporary footwear collections.

The new designer store will feature satin upholstered cylindrical displays, mirrored panel walls and rock crystal ornament detailing to convey the glamourous lifestyle depicted by Brian Atwood designs.

"I want the store to be the chicest luxury haven - where beauty encompasses you from the moment you walk in, like a Faberge egg," said Creative Director and Designer Brian Atwood.

The 655 Madison Avenue flagship store will  have selected limited edition special items and store exclusive styles. The store will also allow shoppers to use their iphone and smartphones to get more detail about the items with Quick Response (QR) codes, activating videos and individual custom experience.

"The design for Brian Atwood's store began in memory.. The memory of a kinder, slightly more fanciful New York of my childhood, said William Sofield principal designer of the flagship store.

The first Brian Atwood flagship store features the designers recently launched first handbag collection filled with graphic minaudières, fringed clutches, and smart totes and Brian Atwood's digital boutique.