L'eggs Hosiery has introduced its latest innovative legwear. The brand’s Silken Mist Ultra Sheer with Run Resistant technology is unique and quite practical.

Earlier available only in department stores, run resist technology uses a blend of soft and silky innovative yarns that make the sheers less prone to run. These sheers compliment all fashion looks and trends.

“It's the perfect marriage of beauty and innovation,” says Angela Hawkins, general manager of Hosiery for HanesBrands. “With this new product, women can feel confident about their appearance at work and late into the evening.”

Every woman has, at some time or the other, faced a panic situation due to laddered stockings. It can cause quite a bit of irritation when you slip on your stockings in a hurry and realize they have a run on them. L'eggs Hosiery with run resistant technology aims to end every woman’s nightmare of laddered tights and stockings.

L'eggs will launch the new Run Resistant Ultra Sheer with an exciting campaign that motivates women to “Live More and Run Less.” The brand is bringing back its well-known sweepstakes where consumers have a chance to win a grand prize, which is a trip to New York City for a style makeover with celebrity stylist and author Phillip Bloch.

The full grand prize package, valued at $10,000 approx, includes coach-class airfare for the winner and a guest, three night’s hotel stay with double occupancy, meals and transportation, and a New York City dinner cruise for two. It also includes a $2,000 shopping spree in select stores with celebrity stylist Phillip Bloch as well as a haircut and style session at a premiere hair salon. In addition, as many as six weekly prizes will be awarded. Prizes include a "Live More. Run Less!" gift pack comprising of a $200 gift card to Target, CVS or Wal-Mart, L'eggs Silken Mist legwear and L'eggs “Live More Run Less!” logoed T-shirt.

The contest runs till Nov. 18 and customers aged 21 and above will be eligible to enter. The new L'eggs Silken Mist Ultra Sheer is available in stores nationwide and retails at $5.99 and comes in Jet, Black Mist, Nude, Sun Beige and Coffee and in sizes A, B and Q.