Sun Bum

(Photo : Sun Bum)

Sun Bum, a suncare brand under SC Johnson, has expanded its Original SPF 30 Lip Balm line with a new kiwi flavor. 

The balm, designed to protect lips from harmful UVA and UVB rays while moisturizing them with aloe and vitamin E, is vegan, gluten-free, cruelty-free, and compliant with Hawaii Act 104 Reef regulations.

The introduction of the kiwi flavor adds to Sun Bum's existing lip balm offerings, which include coconut, pineapple, banana, watermelon, key lime, mango, and pomegranate. 

The new kiwi-flavored balm is available for purchase at Ulta, Amazon, various specialty shops, and directly through Sun Bum's website.

Sun Bum's Original SPF 30 Lip Balm line has gained popularity for its smooth application and effective sun protection. 

The inclusion of aloe vera in the formula provides deep hydration and anti-inflammatory benefits, while vitamin E acts as an antioxidant to neutralize free radicals, which are known to cause premature skin aging.

The kiwi-flavored lip balm, like its counterparts, is formulated without parabens, phthalates, oxybenzone, or octinoxate. 

It offers broad-spectrum protection and adheres to Sun Bum's philosophy of "Trust The Bum," ensuring that users receive reliable sun protection and skincare benefits.

For optimal use, Sun Bum recommends applying the lip balm liberally on the lips, especially before sun exposure. Reapplication is advised every two hours, after 80 minutes of swimming or sweating, and immediately after towel drying. 

Users are also reminded to follow other sun protection measures, such as wearing long-sleeved clothing, hats, and sunglasses, and limiting sun exposure during peak hours from 10 a.m. to 2 p.m.

Sun Bum's Original SPF 30 Lip Balm with kiwi flavor continues the brand's tradition of providing effective and enjoyable sun protection products.