Polite Society has introduced a new addition to its cosmetic lineup with the launch of the Very Important Palette (VIP), aimed at catering to modern beauty needs with a collection of neutral shades. 

Designed as a versatile, "one-and-done" palette, the VIP palette promises a selection of universally flattering colors in a 100% vegan and talc-free formula.

The VIP palette is part of Polite Society's commitment to clean beauty, making its debut alongside the More Than A Pretty Powder last month through its official website. They are now available at Ulta stores. 

The More Than A Pretty Powder boasts clinical backing for its pore-minimizing and shine-controlling properties, enriched with vegan hyaluronic acid and nasturtium flower extract.

With its focus on innovation and consumer health, Polite Society's VIP palette offers nine neutral shades devoid of parabens, mineral oil, and talc, ensuring a cruelty-free and vegan-friendly product. 

The palette aims to replace traditional brown shadows with a contemporary, sophisticated range that caters to both daily wear and glamorous occasions.

The shades in the VIP palette include:

1. Champagne Showers - translucent nude with a pearlescent finish
2. On The List - matte light brown
3. She's With Me - metallic pink copper
4. Big Deal - matte cream
5. Members Only - high shimmer gold
6. All Access - matte rich brown
7. No Photos PLS - high shimmer champagne gold

The VIP palette promises high-impact color payoff, easy blending capabilities, and a silky texture for effortless application. 

Polite Society emphasizes the palette's versatility and trendsetting qualities, appealing to consumers looking for cruelty-free and clean beauty options without compromising on performance.

Polite Society was launched last year and founded by Jerrod Blandino and Jeremy Johnson, creators of Too Faced Cosmetics. It was built on the premise that "clean" beauty didn't have to be boring, as emphasized in its teaser campaign where it playfully declared that clean shouldn't be "beige."