Mandy Moore
Mandy Moore attends the 29th Annual Critics Choice Awards at Barker Hangar on January 14, 2024 in Santa Monica, California.
(Photo : Getty Images/Frazer Harrison)

Skincare brand Eucerin has unveiled a new marketing campaign in collaboration with actress and singer-songwriter Mandy Moore. 

The campaign, titled "Expect More with Eucerin," aims to showcase the versatility and efficacy of Eucerin's latest skincare offerings through a series of digital content and short videos featuring the "A Walk to Remember" actress.

At the core of the campaign are Eucerin's advanced skincare collections, including the Immersive Hydration Face Collection, the Advanced Repair Body Collection, and the Sun Tinted Mineral Sunscreen. 

These products are designed to deliver multi-benefit solutions, addressing various skincare needs such as intense hydration, moisture barrier strengthening, and daily mineral sun protection.

According to Erynn Keefe, vice president of marketing for U.S. Derma Brands at Beiersdorf, the partnership with Moore, who has expressed a longstanding affinity for the brand, was a natural fit. 

Keefe highlighted the campaign's goal of simplifying skincare routines without compromising effectiveness. The collaboration aims to resonate with consumers overwhelmed by the abundance of skincare options available today.

In her role for the campaign, Moore emphasizes the importance of quality and simplicity in skincare. She shares insights into her personal skincare regimen, stressing the value of clinically proven formulas that enhance skin health without unnecessary complexity. 

Moore's involvement extends beyond promotional activities; she engages with audiences through Q&A sessions where she discusses her favorite products and their integration into her daily life as a busy, working mother.

To further assist consumers in optimizing their skincare routines, Eucerin has launched a skincare routine finder on its website. 

This tool recommends tailored regimens consisting of three to four products, covering face, body, and sun care, based on individual skincare goals. 

The initiative is supported by influential figures within the beauty community, reinforcing Eucerin's commitment to accessible yet impactful skincare solutions.

The "Expect More with Eucerin" campaign underscores Eucerin's dedication to innovation in dermatological science and its mission to empower consumers with effective skincare choices.