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(Photo : Ulike)

Hair removal brand Ulike has launched its products in Best Buy stores nationwide and on BestBuy.com. 

This marks the brand's first foray into U.S. brick-and-mortar retail, reflecting its growing popularity among American consumers.

Established in 2013, Ulike has become a key player in the home hair removal market, known for delivering advanced, medical-grade devices for home use. The brand's IPL (intense pulsed light) devices are designed to offer professional-quality results at home, with over five million users worldwide achieving smooth, hair-free skin.

Ulike's product line has garnered more than 300 global patents and numerous accolades from prominent media outlets, including New Beauty, Oprah Daily, Cosmopolitan, Best Products, and Ask Men.

The company ensures the safety and effectiveness of its FDA-approved products through collaborations with board-certified dermatologists and industry experts.

Leona Liu, Ulike's general manager for the U.S., emphasized the significance of this expansion.

"This expansion into Best Buy comes at a pivotal moment for our company and positions Ulike for exponential growth in the United States," Liu said in a press release. "Entering Best Buy allows us to connect with the IPL-curious consumer in person, allowing them to touch, feel and experience our products prior to purchase."

Best Buy will offer the Ulike Air 3 and Ulike Air 10 models, available both in-store and online, priced at $329 and $399, respectively.

The Ulike Air 3 targets hair at the root, delivering visible results in just two weeks and achieving a 93% hair reduction in four weeks. 

Meanwhile, the Ulike Air 10, designed for more stubborn hair, combines SHR mode, dual bulbs, and SkinSensor safety technology, which also shows results in two weeks. Both devices feature Ulike's patented sapphire ice-cooling technology for a nearly painless experience.

To celebrate the launch, Ulike is offering a promotion on the Ulike Air 3 White, with $90 off and an additional $20 gift card for My Best Buy members from June 18 to July 10.

Since 2013, Ulike has utilized clinical technology to produce luxurious, painless, and cost-effective IPL hair removal devices. 

These products are suitable for full-body use, FDA-cleared, clinically tested, and dermatologist recommended, according to the brand.