Rude Cosmetics Olive Oyl

(Photo : Rude Cosmetics)

King Features Syndicate has announced a new beauty collection inspired by the iconic cartoon character Olive Oyl, developed in collaboration with Rude Cosmetics. 

The collection features 13 vegan, cruelty-free products that blend skincare and makeup, designed to nourish and hydrate the skin while enhancing natural beauty. 

Key items include the Moisturizing Grip Primer with hyaluronic acid and niacinamide, Instant Moisture Multi-Balm Stick infused with jojoba seed oil, shea butter, and vitamin E, and the Tinted Multi-Balm Stick suitable for both cheeks and lips.

"Working with partners like Rude Cosmetics is what makes licensing so fulfilling," said Carla Silva, senior vice president, general manager, and global head of licensing for King Features.

"Rude understands who Olive Oyl is at her core and they have brought her essence to life through this beautiful collaboration," she added. "A perfect blend of fun and function, it inspires users to let their most honest and real selves shine through while offering quality products they can feel good using."

The collection also includes a range of skincare products such as cleansers, hand creams, and toner pads, ensuring a comprehensive beauty routine from start to finish. 

One highlight is the Olive Oyl Tinted Lip Oyl, a non-sticky lip oil available in two shades and provides a natural high-shine gloss while hydrating the lips. The collection also features a convenient Olive Oyl Cosmetics Case for easy storage and travel.

This partnership brings Olive Oyl's message of self-love and individuality to the forefront, promoting the power of embracing one's uniqueness. 

The collaboration is a testament to Olive Oyl's enduring appeal and relevance, encouraging fans to celebrate their natural beauty with products that offer both skincare benefits and cosmetic enhancements.

The Rude Cosmetics x Olive Oyl line is available on and at select Kroger stores and other retail locations across the United States.