Jordan Chiles
Team USA silver medal-winning gymnast Jordan Chiles stars in Milani's "Face Set. Mind Set." campaign featuring the brand's best-selling setting spray.
(Photo : Milani Cosmetics)

Milani Cosmetics has unveiled a new campaign featuring four of America's top female athletes. 

The "Face Set. Mind Set." campaign highlights Milani's best-selling Make It Last Setting Spray and showcases the powerful connection between physical and mental preparation.

Team USA silver medal-winning gymnast Jordan Chiles, WNBA pro Sabrina Ionescu, Team USA volleyball gold medalist Chiaka Ogbogu, and weightlifting champion Mattie Rogers are the stars of this campaign. 

Each athlete represents excellence in their field and embodies the campaign's message of confidence and endurance.

"This campaign marks Milani's first-ever partnership with athletes, and we are absolutely thrilled to join forces with Jordan, Sabrina, Chiaka, and Mattie for this launch," Mary van Praag, CEO of Milani Cosmetics, remarked. "Because our award-winning Make It Last Setting Spray lasts for up to 24 hours, it provides the invisible staying power that helps makeup endure through anything, whether that's a regular workday, a night out, or hours of endurance training."

Jeremy Lowenstein, CMO of Milani Cosmetics, emphasized the campaign's alignment with the current momentum in women's sports. 

"This is a golden age for women's sports across the globe, and we couldn't be more excited to partner with this diverse group of top American athletes at this moment," he stated. "The 'Face Set. Mind Set.' campaign highlights the connection between preparing ourselves physically and mentally for the day and the idea that when our face is set, our mind will follow."

Launched in 2017, Milani's Make It Last Original Setting Spray was America's top-selling setting spray for the past year, according to recent sales figures obtained by Nielsen U.S. 

It boasts a 4.9-star rating on and offers up to 24 hours of wear, delivering waterproof and sweatproof results. 

The spray is made with moisture-rich glycerin and 2% antioxidant-rich niacinamide to prep, hydrate, and set makeup, providing a natural finish that lasts.

The athletes involved in the campaign have impressive credentials. Chiles is a 2020 Tokyo Olympics silver medalist and a 2023 Pan American Games champion. Ionescu, meanwhile, is a guard for the New York Liberty and has set numerous records in the WNBA.

Ogbogu is an Olympic gold medalist and a key player on the U.S. Women's National Volleyball Team, and Rogers is a four-time World Weightlifting Championship silver medalist.

The "Face Set. Mind Set." campaign will be showcased through photos and videos on Milani's and the athletes' social media channels, including Meta platforms and TikTok, as well as on streaming TV platforms starting this June.