Maison KOSÉ

(Photo : Maison KOSÉ)

Kosé, a Japanese beauty giant, announced Friday the launch of its first stand-alone store in the United States.

The new store, named Maison Kosé, is located at The Shops at Santa Anita in Los Angeles and officially opened its doors last week.

This marks a significant expansion for Kosé, integrating shopping with entertainment, education, technology, and community interaction to promote Japanese beauty (J-beauty) culture in the U.S. market.

Maison Kosé offers a unique shopping experience by combining its top-selling skincare, makeup, haircare, and wellness products with innovative services and interactive elements.

Managed by Kosé America, the store features a special area dedicated to Shohei Ohtani, a star player for the Los Angeles Dodgers and Kosé's global ambassador. This area blends sports and beauty culture, appealing to baseball fans and beauty enthusiasts alike.

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The store's product range includes popular brands such as Decorté and Sekkisei. Notable products include the Decorté Liposome Advanced Repair Serum, Japan's top-selling serum with over 117 beauty awards.

Beauty consultants also provide personalized advice and beauty rituals tailored to each customer's needs.

Maison Kosé also offers entertainment options like customized gift presentations and the Shohei Ohtani Fan Experience. Fans can enjoy baseball-themed makeovers and create Fan Art using SminkArt, an upcycled cosmetic paint from Japan.

The Shohei Ohtani section features unique displays, visual merchandising, and memorabilia such as autographed baseballs, aiming to engage visitors with Ohtani's persona and his advocacy for Kosé's products.

Kosé plans to launch a new advertising campaign in the U.S. featuring Ohtani to emphasize the importance of skincare for all ages and genders.

The company aims to engage local consumers in L.A. and Ohtani fans worldwide, promoting healthy lifestyles and skincare through its products.

Additionally, the #HealingMeTime experience provides personalized skincare advice using a 3D skin diagnostic machine, offering tailored skincare regimens and samples.

Maison Kosé promises to be a place of inspiration, entertainment, and learning, offering a unique shopping experience for those interested in Japanese Beauty. It stands as a new beacon for beauty enthusiasts seeking the best of J-beauty in the U.S. market.