Rihanna Fenty Hair
Rihanna attends the FENTY x PUMA Creeper Phatty Earth Tone Launch Party at Tobacco Dock on April 17, 2024 in London, England.
(Photo : Getty Images/Stuart C. Wilson)

Pop star-turned-business mogul Rihanna is expanding her already vast beauty empire with the introduction of Fenty Hair, a new haircare line set to launch on June 13.

The announcement, made on Tuesday, has stirred excitement among fans eagerly anticipating the latest addition to Rihanna's acclaimed Fenty brand.

Rihanna announced the upcoming release in her Instagram post.

"A new family is moving in! @fentyhair is pullin up and it's time to finally have the hair experience you've been waiting for," she wrote.

A post shared by instagram

The "We Found Love" singer emphasized the importance of hair versatility, highlighting her own diverse hair journey, ranging from weaves to braids and natural styles.

The Fenty Hair line aims to cater to this diversity, offering products designed to strengthen and repair all types of hair, according to the announcement.

While specific details about the products in the Fenty Hair line were not disclosed, Rihanna's promotional video hinted at a comprehensive range, including shampoos, conditioners, and styling products such as gel and edge control.

The video featured a vibrant depiction of various hair types and textures, reflecting the inclusive ethos that has become synonymous with the Fenty brand.

Rihanna's foray into haircare comes on the heels of her groundbreaking success in the beauty industry.

Since its launch in September 2017, Fenty Beauty has garnered widespread acclaim for its inclusive range of foundation shades, challenging industry norms and setting new standards for diversity and representation.

With Fenty Hair, Rihanna seeks to further disrupt the beauty market, offering innovative solutions tailored to diverse hair needs.

The launch of Fenty Hair also positions Rihanna's brand to compete with other celebrity-owned haircare lines, including those recently launched by fellow A-listers Beyoncé and Rita Ora.

With her track record of success and her unwavering commitment to inclusivity, Rihanna's latest venture is poised to make waves in the beauty world.

Fenty Hair will be available for purchase exclusively on Fenty.com starting June 10, followed by availability at retail partners on June 13.