HigherDose, a wellness technology company, has introduced a new product aimed at combating hair loss using red light technology. 

The Red Light Hat, designed like a baseball cap, combines aesthetics and functionality to promote hair follicle growth and scalp rejuvenation.

The hat employs red light therapy to enhance blood flow to the scalp, increasing microcirculation to hair follicles. 

This process aims to optimize follicle function, addressing factors that contribute to hair thinning and shedding. The technology also targets inflammation, aiming to reduce DHT levels, a byproduct of testosterone linked to hair loss.

According to HigherDose, users can expect noticeable results within 12 to 26 weeks of consistent use. 

The hat features 120 medical-grade LED diodes, utilizing FDA-cleared technology proven to stimulate hair growth. It operates at a wavelength of 650 nanometers, known for its effectiveness in hair growth treatments.

The device offers a cordless, sleek design allowing for eight to 10 sessions per full battery charge, with zero EMF emissions.

The recommended usage is 10 minutes per day, integrating easily into daily routines such as coffee runs, commutes, or meditation sessions. 

The company also suggests daily use for four months to achieve optimal results. The hat's design, resembling a regular baseball cap, aims to make the product discreet and fashionable, encouraging consistent use without embarrassment.

This new product follows the success of HigherDose's red light skincare devices, which have significantly boosted the company's sales by 600% year-over-year from 2022 to 2023.

HigherDose's Red Light Hat, priced at $449, will be available direct-to-consumer and exclusively on Sephora later this year.

Lauren Berlingeri, co-founder and co-CEO of HigherDose, explained that the red light and infrared technology in the hat feeds the mitochondria to produce ATP, which enhances cell function. This results in benefits such as hair regrowth, fuller strands, and improved scalp health.

Berlingeri and co-CEO Katie Kaps have identified various use cases, including for women experiencing hair loss due to menopause and men with thinning hair.

The company plans to use before-and-after images from consumer testing to demonstrate the product's efficacy. 

The launch of the Red Light Hat is part of HigherDose's broader strategy to expand its lineup of red and infrared-based products. 

The company's red light category is expected to reach $2 million in sales by the end of the year.