Hally Hair is making big moves with its nationwide launch at Ulta Beauty stores this month. The brand, known for its groundbreaking ammonia-free foam hair dye, is expanding from its successful online debut to physical retail.

With this expansion, Hally's products are now available in 324 Ulta Beauty stores across the country as well as on Ulta's website.The brand is part of the latest SPARKED lineup at Ulta Beauty, which showcases a select group of four emerging beauty brands entering retail for the first time.

Meanwhile, the Color Cloud foaming hair color, Hally Hair's flagship product, is making waves as the first clean hair dye certified under Ulta Beauty's Conscious Beauty initiative. It's also the first ammonia-free foam hair dye on the market, boasting natural extracts for a gentle coloring experience.

Hally Hair founder and CEO Kathryn Winokur expressed excitement about the partnership, highlighting the accessibility it offers to consumers.

"As the preferred Gen-Z beauty destination, launching into select Ulta Beauty stores nationwide makes our products so much more accessible for consumers," Winokur said in a news release. "We love Ulta Beauty's commitment to offering greater choices and transparency that is reflective of guests' personal values and needs."

The brand's products cater to various hair types and align with Ulta Beauty's commitment to providing transparency and choice to its customers.

Ulta Beauty shoppers can now find a range of Hally Hair products in-store and online, including the Color Cloud foaming hair dye in six shades and the new Fluffy G foaming gloss and glaze in three shades. 

The nationwide rollout of Hally Hair products in Ulta Beauty stores marks a significant milestone for the brand, offering consumers more options for experimenting with their hair at home.