Verb Products, a leading provider of affordable and high-quality haircare solutions, has introduced its latest addition: the Curl Defining Mask. 

Priced at $20, the Curl Defining Mask joins Verb's newly updated Curl Collection, promising to meet the demands of individuals seeking well-defined, vibrant curls. 

This lightweight mask not only deeply moisturizes curls but also aids in retaining their natural pattern while effectively combating frizz. 

Verb asserts that its Curl Defining Mask has undergone rigorous clinical testing, demonstrating an impressive 84% reduction in frizz and a 20% increase in curl retention.

Central to Verb's Curl Collection is its exclusive SunflowerCurl Complex, complemented by the enriching properties of castor oil and jojoba oil. 

This specialized blend aims to nourish, detangle, and define curly hair as well as provide protection against dryness and breakage -- all while leaving a refreshing citrus scent with subtle notes of oatmeal and pink grapefruit.

In addition to its performance-driven formulation, Verb has prioritized sustainability in its packaging, utilizing eco-conscious materials with a minimum of 50% PCR content across all Curl products. 

Moreover, Verb remains committed to its ethos of offering products free of parabens, gluten, and sulfates as it ensures that its entire range is cruelty-free and certified by PETA.

The Curl Collection comprises five key products: Curl Defining Mask, Curl Shampoo, Curl Conditioner, Curl Cream, Curl Foaming Gel. 

Verb's Curl Collection is available for purchase on its official website and through select retailers such as Sephora, Ulta Beauty, Ulta Beauty at Target, and specific salon locations across the United States.