Purple blush offers a unique, vibrant look that suits a wide range of skin tones, particularly medium to deep complexions. It provides a fresh alternative to the usual pinks and reds, adding a flattering and natural-looking flush.

Why does purple blush work?

The magic of purple blush lies in its undertones. Makeup artists explain that purple blends pink and blue tones, making it universally flattering and adding depth to the skin. The pink undertones enhance a natural flushed look, while the blue undertones contrast beautifully with your complexion. Experts also point out that purple's position opposite yellow on the color wheel gives it a brightening effect, making your face look more radiant.

How to Pick a Purple Blush

Fair-Light Skin Tones

For fair to light skin, opt for pinkish or mauve purples. Subtle, lighter purples like lavender and lilac are perfect. Clinique's Cheek Pop in Pansy Pop and Tower28's BeachPlease Lip + Cheek Cream Blush are great options. These shades offer a gentle, natural flush that is easy to wear daily.

Medium-Medium Tan Skin Tones

Medium to medium-tan complexions look best with soft violets, purple-y fuchsias, and rich berry tones. Try About-Face's balm formula for a natural, dewy look or Patrick Ta's Double-Take Crème & Powder Blush Duos for a more impactful finish. Haus Labs' Color Fuse Powder Blush in Lavender Blonde is another excellent choice for a subtle glow.

Dark-Deep Skin Tones

Deep skin tones can rock bright, true purples like eggplant or deep berry hues. Nudestix's deep eggplant shade and Rare Beauty's Soft Pinch Liquid Blush in Faith are perfect for bold, long-lasting color. Kulfi's Lucky Lotus, designed to flatter all skin tones, shines on deeper complexions with its pink undertones and radiant finish.

How to Apply Purple Blush

Applying purple blush is simple. Use a fluffy brush to blend the blush onto your cheekbones in an upward motion. For a more defined look, sweep it toward your temples. You can also apply a bit on the bridge of your nose for a sun-kissed effect. Adjust the pigment intensity by using a lighter or heavier hand, and consider using a sponge for cream or liquid formulas to achieve a seamless finish. If you prefer a more subtle look, start with a sheer layer and build up the color gradually. Do not be afraid to experiment and find the application technique that best suits your style.

What to Pair It With

For a balanced look, keep the rest of your makeup neutral. A hydrating lip balm or a subtle lip gloss works well. If you love bold looks, pair purple blush with fun eyeshadows in cool tones and a glossy lip for a striking combination.