Bella HadidCredit : Loic Venance/AFP via Getty Images

Model, influencer, and activist Bella Hadid has ventured into the fragrance industry with the launch of Orebella, her new alcohol-free perfume line.

The brand was officially introduced on May 2, featuring three distinct scents: Window2Soul, Salted Muse, and Blooming Fire.

Hadid's Orebella aims to redefine the perfume experience with its innovative "skinification of fragrance" approach. The perfumes are formulated to be alcohol-free and hydrating, positioning themselves as the first of their kind in the market.

The brand's products became available on Orebella's official website on May 2, with an exclusive retail debut on May 10 at Ulta Beauty stores.

The concept behind Orebella is deeply personal for Hadid. The brand's name, derived from Hadid's Arabic family name meaning iron ore, combines "ore" with "aura," signifying the unique energy every individual possesses.


(Photo : Orebella)

Hadid's personal sensitivity to traditional alcohol-based perfumes and her passion for creating bespoke essential oil blends inspired the development of the brand.

"Fragrance has always been at the center of my life, helping me feel in charge of who I am and my surroundings. These scents blend my past, present, and future -- a universe that elevates mood, energy, and aura," Hadid stated.

Orebella's perfumes utilize a unique bi-phase formula, merging a nourishing base with mood-enhancing scent layers.

The base, termed 'Ôrəlixir, combines hydrating snow mushroom with a mix of five oils to enhance skin health and prolong fragrance longevity. The top layer includes aromatherapy essential oils and premium fragrance components designed to uplift the wearer's aura.

Users are advised to shake the bottle to activate the dual phases before application.

These scents are available in three sizes: a 10-milliliter (mL) bottle for $35, a 50-mL bottle for $72, and a 100-mL bottle for $100. The perfumes are vegan, cruelty-free, and designed to last throughout the day.

Hadid's new venture into perfumery reflects her personal journey and commitment to creating products that are both innovative and meaningful.

With Orebella, Hadid aims to offer a new era of skin-nourishing, mood-boosting fragrances.