Shoppers now have the opportunity to do their bit for breast cancer awareness by purchasing The Pashmina Store’s “pink ribbon” special edition merchandise. The store, which an online supplier of ace-quality Pashminas at an affordable price, has announced its participation in the fight against breast cancer.

“Breast cancer is something that affects many of our customers unfortunately,” said Blair Rhodes, co-owner of The Pashmina Store. “Supporting the fight against it is a worthy cause and one in which we’re proud to participate. With one of the widest selections of pink pashminas, we hope everyone can join us in the fight,” he added.

Founded in 2000, The Pashmina Store carries the finest quality pashmina scarves, wraps and shawls. The store’s merchandise is created in Nepal through traditional artisan methods and fabrics. It carries a range of shawls, scarves and wraps that are either pure pashmina or blended with silk. The brand also features baby blankets, socks, gloves, hats and men’s cashmere scarves. These shawls and scarves come in plain solid colors or animal prints.

The collection is simple chic. The prints are kept simple and straightforward with solid colors, animal prints or checks. With nothing that is excessively loud or over-the-top, these scarves look elegant and refined. The store carries more than 30 styles and shades of pink, which include animal prints of leopard, python and zebra.

Some of the most popular and stylish pink products in the store are:
Pink Leopard Animal Print Pashmina, Rose Pink Pashmina/Silk Wrap, Hot Pink Pashmina/Silk Scarf, Pink Zebra Animal Print Pashmina Silk Wrap, Hot Pink Python Animal Print Pashmina/Silk Wrap and Light Pink Pashmina/Silk Scarf.

The Pashmina Store will donate 5 percent of sales on all shades of pink pashminas to the Breast Cancer Research Foundation throughout the month of October.