The fall season, with its fashionable outfit choices, is a rage currently. Now with a tech-savvy hint to it, not just women, men will talk about fall fashion too.

Custom-made suits normally require a lot of time and patience on the part of the customer, from multiple measurements and trial appointments, to the wait for the finished product. To relieve men from this hassle, Suitly Apparel Inc. has launched an online fashion store that brings the craftsmanship and customization of a tailor’s art into men’s computers.

Suitly combines the ease of personalized suits with the power of global distribution. Each purchase is made-to-order and delivered within three weeks worldwide.

“There used to be a time when custom tailored clothing was the norm, especially in Europe, and now we are all expected to fit into a particular numbered size which doesn't always result in a good fit,” CEO Matthew Krizsan said. “That's why we worked so hard to combine custom tailoring with the online storefront. Every jacket, every vest, every pair of pants we produce is cut to the customer's exact measurements. Our system makes it effortless - all you need is a friend, a measuring tape and 10 minutes, and you're on your way to a perfectly fitting new suit. We're sure that anyone who tries our approach will be amazed.”

Suitly was launched in August this year and has offices in Toronto and Bangkok. It features an interactive guide that takes all measurements like the sleeve length and shoulder width. There are also videos on the brand’s site that help a customer understand how to measure the sizes. A customer can select and customize a new suit, jacket and pair of pants or dress shirt in less than 15 minutes.

It caters to a wide range of needs like custom-made shirts, jackets, pants and accessories like cuff links, ties, bow ties and handkerchiefs.

The cuff links come in a variety of designs and styles that are elegant, adding a formal essence to it. The suits and shirts are extremely well-tailored and very prim. The styles are trendy and up-to-date, reminding one of celebrities and red carpet events. The company’s site is easy-to-use and convenient to navigate.

Aimed at providing customers with perfect designs and ease of handling, customers just have to sign into their accounts and access their measurements and purchase history, to be able to order an outfit with the perfect fit.