Eco-friendly makeup brands

(Photo : Vecteezy/Ahasanara Akter)

Eco-friendly makeup brands have gained significant traction in recent years as consumers become more conscious of the environmental impact of their beauty choices. 

With the beauty industry producing vast amounts of packaging waste and using ingredients that can harm the planet, supporting eco-conscious brands has become a priority for many. 

Here are some standout eco-friendly makeup brands to consider supporting in 2024.

1. 100% Pure

Known for its commitment to purity and sustainability, 100% Pure offers a range of makeup products made with natural ingredients sourced from fruits, vegetables, tea, and cocoa. The brand adheres to strict purity standards, ensuring its formulations are free from harsh or toxic ingredients. 

With a focus on cruelty-free practices and ethical sourcing, 100% Pure embodies a holistic approach to beauty that benefits both people and the planet.

2. Axiology

Axiology stands out for its dedication to plastic-free beauty, aiming to reduce packaging waste in the beauty industry. 

Its vegan and cruelty-free lipsticks are not only ethically sourced but also packaged in eco-friendly materials, such as recycled paper and compostable packaging. By addressing the plastic waste issue head-on, Axiology sets a high standard for sustainable beauty practices.

3. Kjaer Weis

Kjaer Weis has been a pioneer in sustainable luxury beauty since its launch, offering refillable packaging to reduce landfill waste. Its commitment to using organic ingredients and sustainable materials like recycled paper and recyclable metals reflects a holistic approach to sustainability in beauty. 

Kjaer Weis sets a benchmark for luxury brands embracing sustainability.

4. Antonym Cosmetics

Certified by ECOCERT, Antonym Cosmetics prioritizes natural ingredients without compromising on performance. Its clean makeup line offers professional-level results while adhering to high ethical and environmental standards.

By promoting a "gentle face fashion" philosophy, Antonym bridges the gap between effective makeup and clean formulations, appealing to conscious consumers.


ILIA combines clean, skin-centric beauty with a strong commitment to environmental responsibility. Its products feature active levels of skincare ingredients and are designed to protect and revive the skin. 

ILIA's partnership with One Tree Planted to support reforestation efforts demonstrates its dedication to a sustainable future beyond just its product offerings.