Nivea, a personal care giant under Beiersdorf, has launched the Q10 Anti-Wrinkle Expert Dual Action Serum, a cutting-edge facial serum aimed at combating sugar-induced skin damage.

This serum represents a significant advancement in anti-glycation skincare, aligning with the growing trend of preventative beauty.

The development of the Q10 Anti-Wrinkle Expert Dual Action Serum comes after more than a decade of intensive research by Beiersdorf.

This serum is designed to target glycation in the skin, particularly focusing on proteins like collagen and elastin that are susceptible to glycation modifications over time.

The serum's formula combines Nivea's patented active coenzyme Q10 with a newly patented ingredient NAHP, known as Glycostop. This powerful blend works to prevent protein glycation in the dermis layer, safeguarding essential skin proteins from sugar-induced damage.

It is recommended to be used alongside Nivea’s existing Q10 Anti-Wrinkle Power day cream.

The launch of the Q10 Dual Action Serum reflects Nivea's commitment to offering advanced skincare solutions to consumers.

With its broad appeal, Nivea aims to educate consumers, especially younger demographics, about the importance of preventative skincare.

The serum promises visible improvements in reducing wrinkles and improving skin texture.

Clinical trials have demonstrated significant reductions in deep wrinkles and smoother skin texture, making it a promising addition to the anti-aging skincare market.

Nivea's Q10 Anti-Wrinkle Expert Dual Action Serum is now available for purchase across Europe and select global markets, including on Amazon, priced at £17.99 ($22.50) per 30-milliliter bottle.