As the summer season approaches, leading skincare brands Shiseido and Sun Bum have launched new SPF products aimed at providing enhanced protection against harmful UV rays.

Shiseido, renowned for its innovative skincare solutions, introduced the Ultimate Sun Protector Lotion SPF 60+ and the Ultimate Sun Protector Spray SPF 40.

These products are designed with advanced technologies to withstand heat, sweat, and water exposure, ensuring long-lasting coverage.

The Ultimate Sun Protector Lotion SPF 60+ from Shiseido utilizes the brand's SynchroShieldRepair Technology, described as a "protective veil" that strengthens with heat, water, and sweat.

This technology also self-repairs the coverage when thinned by movement, offering consistent protection throughout wear.

Furthermore, the HeatForce Technology in the formula enhances sun protection when activated by external heat, while the WetForce Technology creates an additional protective layer through water or sweat exposure.

In addition to the lotion, Shiseido introduced the Ultimate Sun Protector Spray SPF 40, featuring SuperVeil-UV 360 Technology for enhanced UVA/UVB protection.

This spray is infused with antioxidants and botanicals to counteract damage caused by UV rays, catering to individuals with active lifestyles.

To promote these new products, Shiseido collaborated with high-performance athletes for its "Sun on the Run" 360-campaign, targeting social media platforms and key markets.

On the other hand, Sun Bum ventured into daily skincare with its new Daily 50 SPF line. This range includes the Daily 50 Face Gel, Daily 50 Face Lotion, and Daily 50 Body Lotion, each formulated with hybrid formulas for UVA/UVB protection and specific skin-type textures.

The Daily 50 Face Gel is a clear gel sunscreen with a matte finish, suitable for everyday wear or for use as a primer under makeup.

The Daily 50 Face Lotion provides 24-hour moisture along with sun protection, leaving no white cast and having a skin-like finish. It is designed with ultra-sheer and ultra-moisturizing technology, making it easy to apply as an everyday lotion.

Sun Bum also launched a unique marketing campaign by transforming a New York City bodega into Sun Bum's Good Days Daily Bodega, offering personalized skin and sun care consultations to engage consumers directly.

With these new SPF offerings from Shiseido and Sun Bum, consumers can now access advanced sun protection solutions tailored to their skincare needs, just in time for the upcoming summer season.